Canberra | Aircraft | Vehicles | About the Products
Latest Updates | Research & Development
Inspiration:
The concept for these products developed from "Paper Tole", a style of papercraft where the image is segmented (cut out) and placed in multiple repeating layers to give a three-dimensional effect. Paper tole is traditionally cut by hand using artistic prints rather than photographs, and can also be far more expensive. This is a result of the many hours put into each item, and since most paper tole is produced as stand-alone works of art. Due to its scarcity, it is likely to be seen displayed at larger art exhibitions and show competitions.
New Dimension PhotoCraft is a culmination of over a year of previous development to achieve a product that contains fine detail and realism, whilst minimising the number of hours required per unit. The main differences between these products and paper tole are:
# A high resolution photograph is used in place of an artwork,
# The image is artificially cut to ensure fine detail and consistency,
# No particular layer is repeated more than once,
# Background elements are extended behind the foreground in order to retain
realism from different viewing angles, and
# The products are designed to be made in quantity.
The artwork still retains the hand-crafted touch with fine attention to detail. Placed in locally made box frames that come complete with caption and ready to hang, the items are very good value for money, comparing well to standard professional quality framed prints of similar size. They are very unique as 3D papercraft, and one-of-a-kind regarding the individual style of New Dimension PhotoCraft.
Unique Design
The unique character of these products make them ideal for many personal and commercial purposes. They attract much higher personal attention and curiosity from those that view them, and are likely to remain an object of interest longer than conventional prints. Other photo wares may stand out by using different techniques, but much has already been seen and done.
The innovative features of these three-dimensional products include:
# Using literal depth to demonstrate the subject, giving the viewer realistic
proportions and perspective,
# A high consistent quality with finely cut shapes and forms,
# The hand-crafted touch with fine attention to detail,
# Fine framing, labelling and professional presentation, and
# Instant conversation starter and "attention-grabber".
The range of vehicles has just been added, with the use of licensed photographs from one Australia's finest automotive photographers - Tony Rabbitte. Tony has earned himself a distinguished reputation from his photos used by many leading motoring magazines, such Street Machine, Zoom, Hot 4's and more. His website, at www.rabbitte.com.au, details his specialty in modified vehicles, and provides a wide range of photographic services.
The high image quality of the cars combined with the precision cutting of fine details (such as wheels, mirrors, wipers and front end detail) makes them perfect gifts for enthusiasts of the particular makes, or any car lover. Depending on sales of the existing range, future additions will eventually cover most of the popular car types. Due to the nature of the products, the range will not be too extensive, taking into account the other product types available as well.
Silhouettes: The vehicle range is also available in silhouette form. To provide a cheaper alternative, the multiple-layered fully detailed version is condensed into two layers only, still mounted above the background. The entire vehicle outline is shown in one layer, while finely cut segments (such as front end, bonnet and wheel detail) are provided in the second layer. The work is still quite effective in 3D; while being available at half of the original price.
The next priority will be to develop a range of general Australian landscapes. This will depend on my personal travels and the acquisition of photographs from elsewhere. Please read the page on providing photographs if you may be able to contribute. The range of aircraft will be expanded as time and resources allow. The market for this product may be smaller than that of the vehicles, though opportunities exist for good sales in the international aviation industry.
One future avenue of research will involve the use of small downlights placed inside the frame itself, possibly at angles which imitate the real life placement at the tourist attractions. A product such as Telstra Tower will be especially effective. The lights can be powered by batteries and switches accessable via the rear of the frame, which can also be made slightly deeper. Viewed at night, this will achieve an effect not possible using exterior lighting due to reflection and glare from the glass.